The ‘aha’ moment
We were founded and created by visionary entrepreneur Charmaine T. Lang. A South African immigrant and single mother who spent months at a time on the road selling cash registers and point of sales terminals.
On one particular trip after working long days and missing her young son and home, she took a hot shower to ease her weariness. As she wrapped herself in the scratchy hotel towel, Charmaine felt an immediate disconnect. While the shower was renewing, the towels were not. It was in this ‘aha’ moment that The Madison Collection was born, and Charmaine began her journey to create luxury bath towels and robes that cocoon you with the ‘feeling of a hug from a loved one.’
Twenty years later, Charmaine has built a global company based on her belief that people deserve to feel loved and caressed by their most intimate products, and The Madison Collection serves an international clientele in 50+ countries and growing. By maintaining her convictions and high standard of ethics, she is world renowned for sourcing, designing, and manufacturing the finest in sustainable cotton towels, robes, and bath accessories in the industry while maintaining high standards of environmental and social responsibility.