We also believe this can be achieved while maintaining harmony with the natural world and all of its inhabitants. This extends beyond our eco-friendly operational practices and goes to our commitment to corporate social responsibility. When it comes to practicing authentic social responsibility, we have taken a deep and truthful look at the impact we’re causing in the world. For example, while our towels are designed to use less natural resources, excess water usage is a big issue for the industry.
For too many, clean and safe drinking water is a luxury when it should be a basic human right. The Madison Collection has embraced addressing this fundamental human rights issue, and has partnered with Wine to Water to make a difference. This international, non-profit organization supports developing nations in gaining access to clean water.